KELA'S CREATION
SERVICE
Brand Identity
CLIENT
Solaine
LOCATION & YEAR
Belgium, 2024
Overview
Welcome to our showcase of the Kela’s Creation brand identity project. Solaine approached us with the goal of creating a new version of her brand, and we were thrilled to take on the challenge of creating a distinctive brand identity that would help her to achieve her goals and vision.
“I started it simply because it’s a big passion. I never really had the best services when I went to a hairdresser so I wanted to learn and do it by myself and make every person and certainly children have a funny experience while doing their hair.” – Solaine
In our initial meeting with Solaine, we discussed her needs and aspirations. She expressed a desire to redesign her logo because the previous one was outdated and old. We understood her needs and we decided to not only create a new logo but also, create a new strong and fresh brand identity.
Old logo:
Strategy
After doing our market research phase which involved a comprehensive market analysis. We examined competitors, identified market trends, and gained insights into the target audience.
Our strategic approach was designed to align the brand identity with Kela’s Creation goals. We focused on defining a strong brand positioning that emphasized friendly, professional, lovely, traditional and black concepts. The tone and personality of the brand were crafted to convey fresh, joy still professional.
The concept development phase was a collaborative and creative process. Our brainstorming sessions were fueled by analysing competitors and new market trends. We began with initial sketches, which helped us explore various ideas and directions. Client feedback was crucial, and we made sure to integrate it at every step.
Design
Creating the logo was a meticulous process. Each design element was chosen to represent Sonaile’s needs. The colors, featuring brown, orange, beige, nude, yellow and lila, was selected to evoke the emotions the brand wanted to convey. We opted for those colors, which perfectly matched the brand’s identity.
Beyond the logo, we developed a comprehensive brand identity so that our client can use in her social media accounts and can show her new brand with the world.
Client Feedback
Solaine was delighted with the new brand identity. Here’s what she had to say:
Conclusion
This project was a journey of creativity and collaboration. We successfully overcame challenges like transforming an old logo into a completely new brand and achieved significant milestones such as clients’ expectations and goals. Moving forward, Kela’s Creation is well-positioned for acquiring new clients and get more sales.
Ready to transform your brand identity? Let’s collaborate and create something remarkable together.
